The oil and gas industry faces unprecedented pressures. From rising cost constraints and stringent emissions mandates to the challenge of aging infrastructure and volatile markets, operators are forced to do more with less. Yet, many digital transformation efforts stall because critical data remains siloed across engineering, operations and environmental teams. Decision-making becomes reactive rather than proactive and integrating insights into workflows proves difficult.
Addressing real operational pain points
Operators know the stakes firsthand: unplanned equipment failures cost millions in lost production and repairs. Without a unified view spanning upstream, midstream and downstream, teams struggle to optimise the value chain. They lack reliable forecasting tools to prepare for regulatory changes or market fluctuations. Moreover, inefficient handovers from engineering to operations create costly delays and misalignments. These challenges aren’t abstract goals, they’re direct drains on profitability, compliance and agility.
Digital twins + predictive analytics: bridging the gap
Enter next-generation digital twins powered by advanced AI and analytics, delivered through platforms like AVEVA. These solutions create a unified, real-time digital replica of assets and processes that span engineering, operations and data management. This seamless integration ensures no context is lost when moving from design to live operation.
Real-time monitoring combined with predictive analytics enables operators to shift from reactive to risk-based maintenance strategies, boosting uptime and reducing operational and maintenance (O&M) costs. Emissions tracking and scenario modeling support sustainability goals and regulatory compliance. Additionally, by tying together operational data, supply chain, throughput and economic models, teams gain a holistic view that drives faster, smarter decision-making.
Empowering users is key. Intuitive dashboards and self-service analytics enable field and engineering teams to act on insights quickly, reducing delays and improving operational confidence.
Start small, scale fast
Many assume digital transformation requires a massive overhaul. In reality, starting with focused pilots on critical assets or production units can deliver rapid ROI and build internal momentum. Just as important is addressing cultural change – technology alone won’t succeed without aligning people and incentives.
See how digital twins are powering smarter project execution
Digital transformation doesn’t stop at operations – it starts with the way capital projects are designed, executed and handed over. Today’s projects are more complex, more interconnected and under more pressure to deliver predictable results. That’s where next-generation digital twins and industrial intelligence come in.
In this on-demand webinar, Industrial Intelligence Optimization: Bringing Together AI, Digital Twins, and the Energy Transition, AVEVA experts showcase how unified data, advanced analytics and real-time digital twins are transforming both day-to-day operations and capital project execution. You’ll see how integrated engineering, operations and sustainability data creates a single source of truth that streamlines project phases, minimises rework and accelerates time-to-value.
What you’ll learn:
- How digital twins unify engineering, operations and maintenance data to improve handovers and reduce delays
- How AI-driven insights enhance decision-making throughout the project lifecycle
- How teams can eliminate silos and improve collaboration from early design through startup
- Proof points from industry leaders demonstrating lower CAPEX risk, fewer surprises and more predictable project outcomes
Step into the future of project execution – powered by connected data, intelligent insights and a digital twin foundation built for scalability and sustainabilit
This article by
Joseph McMullen
O&G and Energy Transition Marketing Director, AVEVA
Visit https://engage.aveva.com/WS-CORP-CY25-Q4-11-20-CON-industrial-intelligence-optimization_RegistrationLP.html